If you’re a Pinterest Business account holder, you’re probably already well-versed in Pinterest Analytics, the free set of tools that helps you monitor key performance metrics and understand your presence and impact on the platform. Customize Your Reporting Dashboard on Pinterest Analytics Pinterest Ads 101: A Checklist for Your First CampaignĪre Pinterest ads included in your marketing mix? Start reaching the platform’s high-intent shoppers - here’s how.Ģ. Monthly total audience: the total number of people who have viewed or engaged with your pins in a 30-day period Impressions: the number of times users saw your pin or ad on their feed or search resultsĮngagements: the number of times users interacted with your pin or ad, including saves, pin clicks, outbound clicks, and carousel card swipesĭaily views: the number of unique users who saw your pin or ad on a given day ( as opposed to the total number of times it was seen) Outbound clicks: the number of clicks on your pin or ad that take users to your website or landing page (users leave Pinterest) Pin clicks: the number of clicks on your pin or ad that take users to a close up of the pin (users remain in Pinterest) ![]() Repins or saves: the number of times users (followers or not) have repinned a pin to a board Know the Pinterest Lingoīefore you can effectively measure and report on your Pinterest ad performance, you must first know and understand the platform’s most common terminology:įollowers: the number of Pinterest users who follow your profile ![]() Ready to get started? Here are six secrets to help measure your Pinterest ad performance. Leveraging your ad performance helps you create engaging, visual content - paramount to the shopper-heavy Pinterest where 75% of users claim to love shopping and 83% of them make purchases based on brand content. ![]() After all, the more you know what’s working and what’s not with your existing content, the more likely you’ll be able to turn customer connections into serious sales. With more than 433 million monthly active users, visual discovery engine Pinterest is an oasis for marketers to find new customers, cultivate relationships with existing ones, and sell products or services - especially since the household income of 45% of U.S.-based Pinterest users exceeds $100,000.īut to make the most out of the platform and your ad campaigns, you need to know how to measure your Pinterest ad performance.
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